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Identity

Slogan

with, CINEMA

This year’s slogan is “with, CINEMA”. At PIPFF, while striving to provide a safe and enjoyable festival environment during the pandemic, we are yearning for the day we will “live with cinema” the way we used to. As the world cautiously moves toward recovery, the distances between people will need to be closed. We believe cinema can play that bridging role, bringing them together, while offering a moment to pause and breathe too (hence the comma).

 

Poster

2022포스터

The official poster features a modern interpretation of the tiger pattern reconstructed in the shape of the ribbon.
The “Ribbon,” which naturally bends and curves in whimsical ways, is a pun on “Reborn,” a word conveying the message that we can “be born again” and start anew toward a brighter future.
To borrow the words of PARK Sangseok, Art Director at Design Nori, “As 2022 is the year of the tiger, we wanted to express our hope to overcome the current crisis with the strength of a tiger.”

The main theme of the trailer is simultaneity. An armistice line passes through the land of Gangwon-do, dividing it into the North and the South, but we gaze at the same stars in the sky from either side, and a snowfall on a South Korean beach is a sign of a snowstorm hitting a North Korean coast. No man is allowed to cross the ceasefire line, but wind blows through the barbed-wire fences, and river runs through the North and out into the sea off the South Korean coast. Images of the stars, waters, snow and forests shared by the North and the South alike come to life within a time frame of 45 seconds.
A former furniture maker, photographer, film score producer and performance director, Jang Minseung is a prolific, cross-genre artist keen on experimenting with modern art to expand the scope of senses and experiences. Major works include: Voiceless (2014), a tribute to the victims of Sewol ferry tragedy; Ipsuk Bugeun (2015), footage of the Towangseong waterfall ice, inspired by Hwang Sok-yong’s debut novel of the same title; Over There (2018), a timelapse video of Hallasan over 1,000 days; Eternity in a Day (2020), a tribute to Gwangju Democratization Movement; and Round and Around (2020).

Official Trailer

Character

“Pyeongbeomi,” meaning ordinary in Korean, is the name of PIPFF’s character, an “anything-but-ordinary” tiger cub living in the new normal world. A two heads tall tiger with a prominent forehead and a coat of bright yellow and purple stripes, Pyeongbeomi has a merry temperament and hopes for world peace. The character was created by K-Comics, based on the image of a tiger reflecting the identity of the festival. This year, Pyeongbeomi was made into an exclusive soft toy as a gift for the contributors to an animal cause crowdfunding project on Tumblbug.

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