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사이트맵
Identity

Slogan

A New Hope

 

In the summer of 2020, the second PyeongChang International Peace Film Festival opened its doors under the slogan, “Peace Again.” That catch-phrase summed up our dreams of recovery and peace, not just on the Korean Peninsula, but all across the world. A year has passed, and here we are, still maintaing social distance and wearing face masks, all the while being wary of new virus cases everyday. Globally, economic pain is growing and people are suffering. Peace remains elusive. The official slogan of the third edition of the PIPPF is “A New Hope.” We talk about hope amid a seemingly endless pandemic because it is what we need the most. We need to dream about returning to a normal life, albeit a new one. We need to make new rules and guidelines for a safer world. We need to find new ways to resume festivities and build new relationships with film viewers to deliver cinematic delight once again. We at the PIPFF envision a festival that brims with a genuine hope for a new future. And we also believe that a renewed hope will unite us this summer.

P.S.
Fans of the Star Wars saga will recognize the slogan from a 1977 film of the franchise. In the installment retroactively titled Star Wars: Episode IV - A New Hope, the Rebels, led by Jedi Knights, fight the mighty Imperial army and eventually achieve victory, restoring peace and order to the war-torn Galaxy. We chose the very slogan as this year’s mantra, hoping that the epic triumph over the dark side will somehow repeat itself in the pandemic-ridden world of present day. “May the Force be with you” is what they say numerous times in the film to wish good luck. Let us wish you sincerely then: “May Hope be with you.”

 

Design

Identity

We still remember the profoundly moving, historical moment of the leaders of the South and the North approaching each other toward the Military Demarcation Line at Panmunjeom at 9:30am on April 27th, 2018. What used to be the line of taboo that separated the Korean people for 70 years has become a promising place to take the first step towards peace and hope.

The identity of PyeongChang International Peace Film Festival (PIPFF) depicts two figures stepping closer to each other with the line in the middle, which symbolizes separation and opposition. Despite the reality where people are divided and oppose one another due to political differences or unwillingness to accept different religion, people, and economic environments, the festival identity channels the hope for the moment when we ‘hold hands to cross the line’ after taking a step closer to each other.

The two keywords of PIPFF are PyeongChang and Peace. The Korean vowel for P found in both words, “ㅍ,” is juxtaposed geometrically to depict the uniqueness of PIPFF. For the color, we have mixed blue and red, corresponding to the South and the North, to create purple, emphasizing the message of harmony and peace.

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