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Slogan

Beyond Line, Become One. Pull together toward Peace.

While preparing for the very first PyeongChang International Peace Film Festival (PIPFF), we had to consider two things in mind: first, the reality of the Korean peninsula divided into “North and South”; second, the future of hope, “peace.” Since the joint team of South Korea and North Korea during PyeongChang Winter Olympics 2018, we have seen a shocking series of events that are somewhat surreal over the last year and a half, including two inter-Korean summits, two North Korea-US summits, and the dramatic meeting at Panmunjeom on June 30th. While watching these historical moments, we have prepared the film festival with a more substantial sense of responsibility.

“Beyond Line, Become One Toward Peace” is a slogan that expresses the desire to greet the era of peace and to leave the divided past behind in the most accessible language that speaks to the public. At the inter-Korean summit held on April 27th, 2018, President Moon Jae-in and North Korean Leader KIM Jong Un held hands together and crossed Military Demarcation Line. This was a small yet significant step to ‘become one beyond the line.’ When South Korean President MOON and North Korean Leader KIM met with the US President Donald TRUMP, it was a progress “toward peace.” Therefore, the slogan for the 1st PyeongChang International Peace Film Festival embraces our past, present, and future while expressing our will to move forward to achieve peace and mutual growth.

PIPFF seeks to take a humble yet firm and robust first step in this transitional era. It will not be easy to erase the hatred accumulated over the long period of time and to greet peace, one of the most precious values for us. PIPFF, however, firmly believes that ‘the future of peace’ will fall into our arms little by little when we dare to cross the ‘line’ with the will to work ‘together.’ We still remember the profoundly moving, historical moment of the leaders of the South and the North approaching each other toward the Military Demarcation Line at Panmunjeom at 9:30am on April 27th, 2018. What used to be the line of taboo that separated the Korean race for 70 years has become a promising place to take the first step towards peace and hope.

Design

Identity

We still remember the profoundly moving, historical moment of the leaders of the South and the North approaching each other toward the Military Demarcation Line at Panmunjeom at 9:30am on April 27th, 2018. What used to be the line of taboo that separated the Korean race for 70 years has become a promising place to take the first step towards peace and hope.

The identity of PyeongChang International Peace Film Festival (PIPFF) depicts the two figures stepping closer to each other with the line in the middle, which symbolizes separation and opposition. Despite the reality where people are divided and oppose one another due to political differences or unwillingness to accept different religion, people, and economic environments, the festival identity channels the hope for the moment when we ‘hold hands to cross the line’ after taking a step closer to each other.

The two keywords of PIPFF are PyeongChang and Peace. The Korean vowel for P found in both words, “ㅍ,” is juxtaposed geometrically to depict the uniqueness of PIPFF. For the color, we have mixed blue and red, corresponding to the South and the North, to create purple, emphasizing the message of harmony and peace.

Festival Identity Downloads

Official Poster

The symbolic animal of the PyeongChang International Peace Film Festival is a white tiger which is an auspicious creature that symbolizes the spirit of the Korean race and a familiar animal that appears in many folk paintings and folktales. Especially, in the Map of the Land of Rose of Sharon, Symbolic of Korean Tiger (Geunyeokgangsan Maengho Gisangdo), beloved by the people of both South and North Korea, the tiger lies across Baekdudaegan Mountain Range and roars toward the continent. It delivers a message of hope to move toward the future of prosperity as one beyond the Korean peninsula.

The first official poster for PIPFF portrays the festival’s symbolic animal, the white tiger. The fierce, straight-forward look on the white tiger shows the determination to accept the differences, to face the complicated reality as is, and to achieve peace based on this acceptance of reality. Peace isn’t something that is given: it is formed and achieved with strong will and ceaseless effort.

Trailer

Marking the inauguration of the PyeongChang International Peace Film Festival, the festival trailer embodies a three-dimensional image of a tiger, the symbol of the spirit of the Korean race. The lines that divide and draw boundaries on the screen resemble the division of the Korean peninsula. However, like the festival’s slogan, “Beyond Line, Become One Toward Peace,” the lines soon become one to form a shape of a tiger. The tiger opens its eyes and sees the camera, representing the festival’s strong determination to take the road of peace. The trailer was created in collaboration with Bomnae Films (Director JANG Woo-jin and KIM Dae-hwan) located in Gangwon-do Province and Dexter Studios.